The making of. The Long Way.
Inspired by the spirit of ‘60s French Nouvelle Vague and films like A Bout de Souffle, we wanted to capture a Franco-American love story. The joining of our two cultures on film.
We chose ian and Paloma Le Friant as our actors, both artists with music backgrounds, as a nod to our brands' shared history in music. And then Karl Cannone, a director with roots in France and Los Angeles, to connect both worlds.
He guided our film through the cinematic Montmartre district as a love letter to Paris. Capturing an unexpected connection between two strangers as they chose to take the long way — and what they found when they did.
Watch the film