The Hailey Jean.

These are GapJeans by Hailey Bieber. 
Loose. Baggy. Inspired by 1996.
Two fits shaped by her era — and ours. 

The Hailey Jean.

These are GapJeans by Hailey Bieber. 
Loose. Baggy. Inspired by 1996.
Two fits shaped by her era — and ours. 

The Hailey Extra Baggy

The Hailey Low Rise

“1996 was the year I was born and I get a lot of style inspiration from the ’90s.

There was something so effortless about that era and the way people wore denim.”

– Hailey Bieber

In Midnight Indigo

The Hailey Extra Baggy

An extra baggy fit that feels borrowed — but better.
Low rise. Extra relaxed leg. Authentic, rigid denim.

In Midnight Indigo

In Medium Indigo

In Light Indigo

The Hailey Low Rise Loose

A just-right slouchy leg for that effortless ’90s feel. 
Low rise. Fitted waist. Authentic, rigid denim.

In Midnight Indigo

In Medium Indigo

In Light Indigo

In Midnight Indigo

In Medium Indigo

In Light Indigo

Behind the campaign.

On set, Hailey stepped into 1996. 
The year she was born — and the 
decade that inspires her most. Together, we built a world around the 
’90s icons that defined a generation. 
Nostalgic hits. Effortless essentials. 
Reimagined through jeans made for now.